Elevating Experiences at the "Sweetest Place on Earth"
Happy June! This past month I was lucky enough to work with a team at Hersheypark to elevate the guest experience by developing scripts, curriculum, and coaching ride operators through games and exercises that engaged the folks waiting in line. Out of this work came a workbook, binder of scripts, and series of games along with some ongoing research into the place where service and experience design meet, bringing entertainment to the masses through small, everyday actions. After all, it is the little things we remember most!
Along with experience design, I was the outreach manager and digital content producer for this project. Our listings reached roughly one million eyes, seeking the best talent for these positions. Go check out @experiencerws on social media for samples!
This project was created in collaboration with RWS Entertainment Group (see more). More can be found here, under portfolio.