Brooke Viegut is a director/choreographer, experience designer, producer, and design critic/researcher for live entertainment based between New York, NY and Dallas, TX. Brooke’s creative work infuses deeper storytelling into traditional experience models, exploring classic tales, new narratives, and elevating audience experiences everywhere from meeting rooms to merry-go-rounds. Dedicated to the "art of having a good time," she studies objects and experiences across design that bring us pleasure. 

This multidisciplinary approach to experience design has led to collaborating with Emursive/The McKittrick Hotel (home of Sleep No More), Alvanon, RWS Entertainment Group, Virgin Voyages, Repertory Theatre of St. Louis, Pittsburgh CLO, Atlantic Theater Company, National Audubon Society, Historic Hudson Valley, and NYCxDesign among others.

She is the founder of, an experience design studio and co-hosts “so there’s this…” a podcast about design that disappoints, where they find considerable joy in the mundane. 

Her current research, Anonymous Intimacy, explores the impact of compassionate design on audience experiences in live entertainment. Their writing has been seen in Museum of 21st Century Design, PRINT Mag, and at D-Crit. As a speaker, they have engaged audiences at Webster University, School of Visual Arts, Pratt Institute, and University of Birmingham as part of Remixing the Classics, an international conference on contemporary adaptations of classical texts. 

Brooke holds an MA in Design Research, Writing, and Criticism from the School of Visual Arts, and BA in Directing from the Conservatory of Theatre Arts at Webster University.

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